What situational and personal factors explain why the earlier customers did nothing but Braden helped?

A man collapsed in a convenience store where seven other people were shopping in nearby aisles. None of these customers helped the man, with several of them stepping over him or taking pictures of him. A short while later, a new customer named Braden enters the store and sees the man on the ground. He quickly goes to him and calls for help. What situational and personal factors explain why the earlier customers did nothing but Braden helped? In your answer, be sure to describe situational and personal factors that explain both Braden’s behavior and the behavior of the customers who did not help.

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Rubric for Essay on Motivation
Essay on bystander effect
A man collapsed in a convenience store where seven other people were shopping in nearby aisles. None of these customers helped the man, with several of them stepping over him or taking pictures of him. A short while later, a new customer named Braden enters the store and sees the man on the ground. He quickly goes to him and calls for help.

What situational and personal factors explain why the earlier customers did nothing but Braden helped? In your answer, be sure to describe situational and personal factors that explain both Braden’s behavior and the behavior of the customers who did not help.

Ideas (20 points) – Response clearly describes the following:
• a narrative of a remembered event related to achieving a goal
• a description of similarities or differences in the narrative of others who also achieved a goal
• Response thoroughly and accurately describes any similarities or differences in experiences using research from motivational theory of incentives or Yerkes-Dodson law.

Organization (20 points) –
• Organization is effective and demonstrates a logical flow of ideas within the response.
• Transitions effectively connect concepts.
• May contain an effective introduction and/or conclusion.

Conventions (20 points)
• Demonstrates sophistication and skill with a wide variety of conventions.
• May contain minor editing errors in grammar, spelling, punctuation, or sentence construction.
• Errors do not interfere with the reader’s understanding

Voice (20 points)
• Voice is appropriately authoritative, indicating a high level of comfort with the material.
• Words are precise and well-chosen.
• Sentences are varied and have a natural fluidity.

Focus & Coherence (20 points)
Response persuasively justifies its conclusions through logic and examples. References to people, events, places, relationships, etc. effectively demonstrate a strong command of the relevant concepts in psychology.

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