Using market, competitor and consumer secondary/primary research relating to the organization you have chosen, identify, outline and critically evaluate an opportunity or issue which may warrant a technology-based innovation.

PART B Individual written coursework of 2,000 words (60% of overall grade)
As an individual select an organization of your choice.
Based on research and analysis of your chosen organizations market, competitors and consumers, you are required to
outline and propose technology-based innovations which could assist in create a high degree of added value for a target
group of consumers.
As part of this task, you are required to respond to the following:
1) Using market, competitor and consumer secondary/primary research relating to the organization you have
chosen, identify, outline and critically evaluate an opportunity or issue which may warrant a technology-based
innovation.
2) Critically assess the type of innovation they should choose and the process of innovation they should go
through.
3) Describe the innovation solution in-depth.
4) Critically assess how they should protect the new innovation.
Each element above should be given equal weight in your coursework.
You must critically research and apply in your coursework relevant academic theory and sources, course concepts and
frameworks and industry material, fully referenced using the Harvard system.

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