The principle of segmentation is fundamental to marketing

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Question#1: The principle of segmentation is fundamental to marketing and implies the unique groups of customers should be approached in different ways. Using examples from your own organisation or a company that you are familiar with, critically evaluate how using a segmentation approach has created value for customers AND for the organization. Please do as following: 1)    Write a literature review about “Marketing Segmentation” AND “Customer and Organization Value” using the reading list provided. Mention “Targeting and Positioning” in a small paragraph. (Total words for this section = 2000 words). 2)    Using examples from your own organization or a company that you are familiar with, critically evaluate how using a segmentation approach has created value for customers AND for the organization. (Total words for this section = 1000 words). 3)    Write a conclusion, recommendations and reflection about your work in section 2. (Total words for this section = 575 words) Place this order with us and get 18% discount now! to earn your discount enter this code: special18 If you need assistance chat with us now by clicking the live chat button.