The Globalization of Walmart”

Concepts in the case study

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The concepts within the case study include globalization, strategic management, and competitive advantage. Globalization is the process by which the world becomes connected as a result of increased trading activities and the cultural exchanges (Noe, 2017). Through economic globalization, different countries have managed to come together as one economy thus making the international trade much more comfortable. It is through the concept that Wal-Mart managed to expand its operations to other countries in the continent, thereby increasing the level of trade and cultural exchange.

Strategic management is the company’s continuous planning, analysis, monitoring, and assessment of all the requirements of the company to meet its goals and objectives (Freeman, 2010). In analyzing the strategic management, the company needs to factor the porters’ five forces emanating from the horizontal competition, threat of the company substitutes and the established rivals as well as the possible entrants. The company also needs to consider the vertical competition, which includes the bargaining power of both the customers and suppliers. Strategic management is relevant to Walmart’s planning since the business will have to plan on how to manage the external forces to enable it to penetrate the market.

Competitive advantage is a set of unique features of business and its products that are believed by the intended market as superior to the competition (Noe et al., 2017). The primary competitive advantages that the company may work towards include differentiation, cost, product or service, and the niche strategies. The competitive strategies are relevant to Walmart since it will enable the business to increase the sale of its products and also identify the potential areas to perform marketing.

1. Why has Wal-Mart viewed international expansion as a critical part of its strategy?

The Globalization of Walmart” was first posted on April 9, 2020 at 11:11 pm.
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