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Book Crafting and Executive Strategy: The quest for competitive advantage- Concepts and Cases 18th
Read chapter 8 “Corporate Strategy: Diversification and the multibusiness company”. Chapter 8 moves up one level in the strategy-making hierarchy, from strategy making in a single business enterprise to strategy making in a diversified enterprise. The chapter begins with a description of the various paths through which a company can become diversified and provides an explanation of how a company can use diversification to create or compound competitive advantage for its business units. The chapter also examines the techniques and procedures for assessing the strategic attractiveness of a diversified company’s business portfolio and surveys the strategic options open to already-diversified companies.
As a supplemental material, read the case 16 (from your textbook) “Sara Lee Corp. in 2011: Has Its Retrenchment Strategy Benefited Shareholders?”. Attached to find the comments of the case based on its questions. Study the answers carefully to get deeper insights regarding diversification.
1.1. Using your university library’s subscription* to Lexis-Nexis, EBSCO, ceoexpress.com or a similar database, perform a search on “acquisition strategy.” Identify at least two companies in different industries that are using acquisitions to strengthen their market positions. How have these acquisitions enhanced the acquiring companies’ competitive capabilities?
*Find FNU electronic database as indicated in week 3 assignment: If no information is found here, then google it, or use an alternative source as mentioned in the exercise instruction. Do not forget to cite any sources of information used to perform your exercise. To log into FNU electronic database, do the following: www.fnu.edu/academic/library/LRIN/Type: Florida National University/username: 24439/password: smartlearn39/business/Proquest database.
1.2. Go to (www.google.com), and do a search on “outsourcing.” Identify at least two companies in different industries that have entered into outsourcing agreements with firms with specialized services. In addition, describe what value chain activities the companies have chosen to outsource. Do any of these outsourcing agreements seem likely to threaten any of the companies’ competitive capabilities? Are companies using strategic alliances to manage their outsourcing? Note: The following companies should not be considered for this answer: IBM, Grupo Gigante (Mexico), NCR Corporation, and Co-op Financial Services.
1.3. See attached exercises. Open and answer them after studying diversification.
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