General Motors Case Study

The General Motors Case Study includes: 1. Executive Summary of announcement, changes and rational for the changes. In your executive summary please describe GM revenue and operating profit trends, market share by category ( Cars, SUVs, Trucks ) compared to top 5 competitors by category, your perspective on their opportunities and threats and your belief as to why this announcement and business strategy change has been accelerated. https://media.gm.com/media/us/en/gm/news.html (Links to an external site.) 2. General Motors Case Study Summarize in your words what each of these areas refer to: – Transforming Product Development – Optimizing Product Portfolio – Increasing Capacity utilization – Staffing Transformation 3. Your assessment of GM’s SWOT analysis relative to their major competition in the US ( Ford, Chrysler, Audi, Honda, Toyota, Nissan, Subaru, Hyundai, KIA ) and their business condition ( Revenues, Market Share, Financial Performance, Stock Performance ) . http://www.wsj.com/mdc/public/page/2_3022-autosales.html#autosalesE (Links to an external site.) 4 .Product Life Cycle of GM’s existing Product Portfolio. 5. Product Risk Matrix based on existing and announced solutions. 6. Your summary and confidence this plan will be successful General Motors Case Study

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The General Motors Case Study includes: 1. Executive Summary of announcement, changes and rational for the changes. In your executive summary please describe GM revenue and operating profit trends, market share by category ( Cars, SUVs, Trucks ) compared to top 5 competitors by category, your perspective on their opportunities and threats and your belief as to why this announcement and business strategy change has been accelerated. https://media.gm.com/media/us/en/gm/news.html (Links to an external site.) 2. General Motors Case Study Summarize in your words what each of these areas refer to: – Transforming Product Development – Optimizing Product Portfolio – Increasing Capacity utilization – Staffing Transformation 3. Your assessment of GM’s SWOT analysis relative to their major competition in the US ( Ford, Chrysler, Audi, Honda, Toyota, Nissan, Subaru, Hyundai, KIA ) and their business condition ( Revenues, Market Share, Financial Performance, Stock Performance ) . http://www.wsj.com/mdc/public/page/2_3022-autosales.html#autosalesE (Links to an external site.) 4 .Product Life Cycle of GM’s existing Product Portfolio. 5. Product Risk Matrix based on existing and announced solutions. 6. Your summary and confidence this plan will be successful General Motors Case Study

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