Full Formal Business Plan on Existing/New E-business

Term Project Guidelines BUSN 205

Need Help Writing an Essay?

Tell us about your assignment and we will find the best writer for your paper.

Write My Essay For Me

For this term project, you will create a full business report on the topic of E-Businesses.

You will have two options for this project:

(1) Create your own fictitious E-Business (2) Choose an existing E-Business

If you choose to create your own E-Business for this report, you must ensure that you

make realistic and reasonable assumptions based on research and state them in your report. If you choose an existing E-Business, you must ensure that all your facts and

research is credible and evidence-based.

The following is a guideline for how you may want to organize your report:

(1) Table of Content (2) Executive Summary

a. An executive summary is a summary of the entire report that allows the reader to become acquainted with the material quickly

b. It should be 1-2 paragraphs long (3) Introduction about the company

a. Give a short introduction about what the company does, which industry it is in, where it is based, etc.

b. Describe their Mission Statement c. Describe their Company Vision d. Describe their Services and potential USP (Unique Selling Point- the key

differentiation from other companies)

e. Describe their Business Model in detail (B2B/ B2C) f. Drivers of E-Business adoption in organization-

i. Why their e-business is successful ii. What contributed to their success as an e-business

1. Environmental factors 2. Social factors 3. Economic factors 4. Product-specific information that makes their business more

attractive to consumers

(4) E-Business Revenue Model a. Value Proposition b. Revenue Model c. Online Marketplace Structure- should include different types of market

segmentation that are applicable to company. Examples of this are

geographic, demographic, psychographic, and more.

d. Revenue Generating Strategy- product details, price of their products (or main product), location, promotional strategies (marketing strategies)

(5) E-Business Platform/Infrastructure a. E-Business Application Service

i. What ERP (Enterprise Resource Planning) System they use and how ii. What CRM (Customer Relationship Management) they use and how

b. IT uses for E-Business application c. Web Technology features and Software Applications that they use d. Web Content Management Strategy

(6) Digital Strategy for E-Business: The main purpose of this section is to show how E-Business complements their company mission, vision, and corporate strategy

a. Describe their corporate strategy and explain how E-Business is a good choice for their business model or how it enhances their business

b. SWOT Analysis i. Strengths

ii. Weaknesses iii. Opportunities iv. Threats

c. Summary of SWOT analysis which clearly shows competitor analysis, situation analysis, and overall market positioning

(7) E-Business Security a. List 5 IT Security Risks

i. Explain how they are a threat ii. Explain ways to mitigate/prevent the threat

(8) Conclusion a. Summarize your above work and show how everything comes together b. Remember to tie your work back to the company Mission Statement and

Full Formal Business Plan on Existing/New E-business was first posted on April 4, 2020 at 5:59 pm.
©2019 “Essay Lords | Bringing Excellence to students world wide”. Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at support@essaylords.us