Company Evaluation

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You need to do research on your company. What type of company is it? How does it do business? What are its
products or services? You must then analyze the company and do a complete market analysis. You need to do
a four to five page report that includes a summary of the business, the market, and the industry. Items to
include in this section would be a comprehensive SWOT analysis, a developed marketing environment
analysis, an evaluation of the business’s primary customers, the marketing mix, and an outline of its main
competitors (at least two). All references must be included, and you can utilize an appendix for any extra
information that you would like to include.

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