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ASSESSMENT BRIEF Subject Code and Title MKT103A – Integrated Marketing Communications Assessment Assessment 1 – Influencer Reflection Analysis Individual/Group Individual Length 1000 words (+/- 10%) Learning Outcomes a) Describe the principles of integrated marketing communications. b) Identify and analyse marketing…

ASSESSMENT 1 BRIEF Subject Code and Title MKG201 – Business-to-Business Marketing Assessment B2B Diagnostic Report Individual/Group Individual Length 1800 Words +/-10% Learning Outcomes a) Apply the key principles of business-to-business (B2B) marketing. b) Identify the differences between business-to-business (B2B) and…