Length Assessment 3A- 2000 words (+/-10%) Assessment 3B- 10 minutes (+/- 10%) Learning Outcomes a) Describe the principles of integrated marketing communications.
ASSESSMENT BRIEF Subject Code and Title MKT103A – Integrated Marketing Communications Assessment Assessment 3- Integrated Marketing Communication Campaign Plan Part A – Written Campaign Part B – Campaign Pitch Individual/Group Group (2-3 students) Length Assessment 3A- 2000 words (+/-10%) Assessment…