Category Fast answers

Explain the concept of ‘self reference criterion’ and demonstrate its importance to a marketing firm planning to enter international markets for the first time. Why should the international marketer have knowledge of sub cultural groups when attempting to segment markets…

  Discuss the distinction between the role of the Engineer as an agent of the Employer and the Engineer as independent of the Employer. Discuss also whether the distinction is useful, and whether and where (and why) it might be…