Business plan for the existing company

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• Develop a marketing plan and evaluate (assess, Compare and Contrast) with at least one other feasible marketing option that might Improve upon the situation presented in your case.
• Make a recommendation based on the group analysis of what the firm/manager should do. Make sure that your group helps the reader understand the assumptions you make in your evaluation of the advantages and disadvantages of options, your decision criteria, and why you chose your marketing plan.
• Incorporate within the group analysis a refutation of the alternative marketing plan
• Draw into the analysis parallels to similar situations (examples of other firms facing similar marketing challenges, and discussions of industries where such issues are common.
• Succinctly summarize the group takeaways of analysis (what lessons can other firms facing similar challenges take from your analysis and recommendations for your marketing plan

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