Analyse the consumer decision processes involved with choosing Holmes over other providers.

Length: 2500 words, +/- 10%

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Length: 2500 words, +/- 10%

This length limit includes any text, figures, tables, in-text references, and appendices. This limit does not include the cover page, table of contents, or list of references (at the end of assignment).

Formatting:

Report and please ensure that the report includes page numbers on each page.

For this assignment you need to undertake research with current Holmes students and analyse their decision processes in choosing Holmes as an institution of study in Australia (sample size: 30-50 participants). You should consider the following factors in each section of your report:

Part 1

• Describe the demographic and psychographic characteristics of the sample students
• Analyse the consumer decision processes involved with choosing Holmes over other providers. (How did they arrive at the decision to study at Holmes and factors that have impacted on their choice?)
• Analyse how student motivation, personality and emotion affect their purchasing decision?

Part 2

• Based on your findings, what recommendations can you make to education providers in their effort to recruit international students?

This length limit includes any text, figures, tables, in-text references, and appendices. This limit does not include the cover page, table of contents, or list of references (at the end of assignment).

Formatting:

Report and please ensure that the report includes page numbers on each page.

For this assignment you need to undertake research with current Holmes students and analyse their decision processes in choosing Holmes as an institution of study in Australia (sample size: 30-50 participants). You should consider the following factors in each section of your report:

Part 1

• Describe the demographic and psychographic characteristics of the sample students
• Analyse the consumer decision processes involved with choosing Holmes over other providers. (How did they arrive at the decision to study at Holmes and factors that have impacted on their choice?)
• Analyse how student motivation, personality and emotion affect their purchasing decision?

Part 2

• Based on your findings, what recommendations can you make to education providers in their effort to recruit international students?

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