Why might some companies still operate under the production product or selling orientations

It has been suggested that marketing has evolved from the earlydays of the production orientation to todays Integrated MarketingCommunications concept. However not all companies have adoptedthis marketing concept. Why might some companies still operate under the production product or selling orientations and what impact might this have on their target market competitiveadvantage profitability and customer satisfaction/retention?Provide examples of specific companies you see currently operatingunder each of these orientations. Justify your selections 600words. Due today!

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