The The royal wings airline as a product

Need Help Writing an Essay?

Tell us about your assignment and we will find the best writer for your paper.

Write My Essay For Me

2.1 Product/services

Product

The fundamental product of the royal wings airline is the aviation transport. Royal airline is a passenger transport agency which provides airplane commuter services to varied destinations. The airline transport is a common commodity among airline service providers in Phoenix Arizona area.  The royal wing is product provider of airline destination and transport market in varied categorical groups. Royal wings airline provides basic transportation products and customer services.

Services

The royal wings airline is a satisfactory consumer service provider. This is evident by the level of security provided in the comfortable air transport.  The staff in the royal wings airline is responsible for the consumer luggage, airplane services and check in services at the airport. The royal wings airlines have an interconnection of car rental and cargo services provision. Car rental services are effectively used for city tours by the consumers upon landing at the airport.  The car rental services are directly provided on arrival of the customers. The cargo service is allocated top individual passengers and also caters for companies which are relevant for logistics. Advanced service booking is available at the check in desk and can be provided through cargo sale personnel.

2.2 Location, Markets and Target groups

Location and market

The royal wings airline is located in Phoenix as the main headquarters. This is a location setting to the west of the United States of America continent.  The main market for the Royal wings airline is Texas, California and Mexico.  The average dissemination of flights in the royal wings airline is four on a daily routine. This is a breakdown of 600 miles flight and 1800 miles as a routine flight record. The interpretation of the royal wings flight service indicates a return flight to Phoenix and a daily schedule.

Target group

The main composition of the royal wings airlines consumers reflects to families and also business persons.  The efficiency of the royal wings airline is reflected by the effective aircraft loading and offloading. This means that the airline is a leading competitor in the airline market. The evaluation of an average American living standard embraces the airline travels more and relies on the onboard services.

2.3 Organizational structure

The organizational structure of the royal wings airline is on a hierarchical dimension. The airline company is managed by the support of a systematic board of directors. The board of directors has 6 functional presidents.  The annual royal wings airline employment is represented to a total of 194 employees in 2 airlines. This is integrated into two existing departments.

The organizational chart

Chief executive officer is the leading personnel and has a vice president in marketing. The vice president is human resource is allocated managerial duties and is assisted by the vice president in charge of operations. The vice president of maintenance is responsible for aircraft services. The existing departments have appointed directors with several assistants who coordinate employee management. The assistants are assigned to supervise employee duties while the existing directors are the only members that join board meetings.

2.4 realized investments

The initial royal wings airline fleet was 3 beech crafts representing 1900 aircrafts. This was the initial flight operation number at the beginning of the year.  The expansion of the royal wings airline fleet was realized at the first year of operation. This is evident by the 6,200, 000 us dollars investment on new aircrafts. The lease contract is valued at 528, 000 us dollars on purchase of 5 airplanes

Fleet status 31-12-2006

1x type A beech craft 1900 aircrafts (total ownership)

2x type C embraer Brasilia aircraft (total ownership)

2x type C embraer Brasilia aircraft ( a lease program)

The gradual royal wings airline demands were progressive on the second year. The expansion of the airline fleet was realized to manage the large passenger numbers. This was enhanced through the selling of aircraft type A to manage the quality of service. The decision to maintain aircraft C and D was effective to carry a large number of passengers   in a comfortable manner.  The royal wings airline fleet of year two demanded a 6,800.000 us dollar investment and a lease incorporation contract of 288,000 us dollars. This would result to a purchase of seven aircrafts at the end of the second year.

Fleet status 31-12-2007

2X type C Embraer Brasilia aircraft (a leas program)

2X type C Embraer Brasilia aircraft (total ownership)

1X type D Saab 340 aircraft (a lease program)

2X type D Saab 340 aircraft (total ownership of 10)

The purchase of Embraer ERJ135 aircrafts type E was purchased by the royal wings airline during the first quarter of year 2. This aircraft was very expensive and non profitable for the royal wings airline provider. The release of the ERJ135 aircraft was a profit program. This was replaced by a new aircraft (c type) with a lease contract on the D type aircraft. The changes resulted to a profit improvement and interest realization. 125,000 us dollars was used for the marketing strategies and 75,000 us dollars was spent on quality improvement with training programs. The review of the budgets indicated 310.004 us dollars in the marketing departments and 145,000 us dollars incorporated in the human resource unit.

2.5 Research and Development

The airline market research points to royal wings airline as a high-performance service provider compared to other competitors. The market trend is an evaluation of the airline competition which strategically directs the royal wings airline. This is an effective strategy to maximize the market output on an approximate amount of 31,000 us dollars quarterly without the 7^th quarter.

The data acquired on the airline market research is focused on the business environment, the quality of the service provided and the budget representation of the employees. The overview of the market research is a representation of the ticket sales, advertising budget, and cargo transportation. This is a future strategy on the development and expansion of the royal wings airline company. The research provides ground for future expectations and early planning on the development plans.

The market research is useful for the royal wings airline company and in the adjustment of the flight schedule. This is enhanced by the selection on the consumer destination preference. The market research is an evaluation of the destinations with competitive markets and a comparison to flight destinations without competitors. This is a strategic management count   on the ticket prices. The market research is an entire framework on the competitor’s formula of success which can be easily adopted and implemented by the royal wings airline. The market research is a guideline on future operation skills for the royal wings airline company. This is used as maintenance framework and service regulation platform for the company.

2.6 Future activities

The overview of royal wings airline is represented as a rapid growth and development over the establishment duration. The expansion of more destinations is focused on service improvements. This is evident by the positive image achieved through strategic marketing among consumers. The heavy marketing and promotion budget in the royal wings airline has reflected on large passenger numbers. The aim of the royal wings airline is to purchase more flights and employ more trained personnel making the company a leading world airline.

The success of the royal wings airline company is centered on the external markets and internal management skills. The internal management is focused on the growth of the income revenue of 10% annually. This will strategically lead to the growth of the revenue income and passenger increment. The profit rate of 13% was achieved in the past two years of flight operation in the royal wings airline. The passenger number increased to almost 110% between the first and second years. This means that an increment of 2000% has been achieved over the two flight operation years. The overall review of the flight operation scheme for the royal wings airline can be deduced to be advancing by every operation year. This is a positive dimension in ailine industry and can easily dominate a practical mechanism.

2.7 Financial Calendar

Quarter 1: 1^st of January to the 31^st of March 2006

Quarter 2: 1^st of April to the 30^th of June 2006

Quarter 3: 1^st of July to the 20^th of September 2006

Quarter 4: 1^st of October to the 31^st of December 2006

Ullman. (2008). Aviation. Langenscheidt Pub Inc.

Green, K. B. (2002). The aviation industry. Philadelphia: Hanley & Belfus.

PLACE THIS ORDER OR A SIMILAR ORDER WITH GRADE VALLEY TODAY AND GET AN AMAZING DISCOUNT

The post The The royal wings airline as a product appeared first on Majestic Grades.