Marketing Book Review Assignment

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Marketing Book Review Assignment

Objective: To read and critically review a book about marketing/promotion.

The best business people are always learning. This assignment gives you the opportunity to read a book directed at business professionals in order to supplement the classroom learning.

Assignment: Sign up for a book to review. Only 1 student may review the same book. On the next page, you will find a list of books (or you may choose your own with instructor approval).

As you read the book, take a moment to jot down interesting points, ideas and concepts you would like to know more about, and your reflections.

The goal is not to write a summary of the book, it is to analyze and reflect on the content of the book and its meaning. Your goal should be to make a few key points about the book, not to discuss everything the author writes.

Marketing Book Review Assignment

Your report will include 3 major areas:

First, present a BRIEF summary of the book, including purpose, perspective, and major points.
Second, and MOST IMPORTANT, critically review the content. What was noteworthy, interesting, challenging, controversial, and/or important? What was the main point of the book? What was the author trying to show? was he/she successful? Think about what you would add or subtract. Did it enhance your understanding of the topic?

What were some key points that would help a business leader? You can focus on what YOU felt to be important. What do you think they left out? Are there points you don’t agree with? Was it easy to read and provided practical, useful material? Much of this section is based on your own opinion, but you should

refer to major points in the book. (Don’t just list the key bullet point lessons from the text).

This section can be done thematically. It does not have to be done chronologically.

In your CONCLUSION, you should suggest whether or not to recommend this book and who you think would benefit most (such as students, entrepreneurs, top-level managers, any level of manager, etc.).

This may be a useful resource for you: http://writingcenter.unc.edu/handouts/book-reviews/

Marketing Book Review Assignment

Requirements:

Focus on your analysis. The book summary should not be more than about a third of the whole paper.
This should be formatted like an academic assignment or book report (not like web content, which we have talked about all semester).
Your paper must be double-spaced, 12-point Times New Roman font, and 750-950 words. Put number of words at the end of the document (example: 705 words).
Direct quotes must be cited with the page number (a full bibliography is not necessary) (or chapter & location if using an eBook). However, direct quotes should be used sparingly.
Upload to Blackboard on or before the due date:

Marketing Book Review Assignment

Some Examples of Books You May Wish To Choose (listed in random order)

(Or, ask the instructor if you have another book you would like to review)

Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
Uncopyable: How to Create an Unfair Advantage Over Your Competition (Steve Miller)
Small Data: The Tiny Clues that Uncover Huge Trends (Martin Lindstrom)
Big Data: A revolution that will transform how we live, work & think (Viktor Mayer-Schonberger, Kenneth Cukier)
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses (Joe Pulizzi)
Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You (John Hall)
Destination Branding for Small Cities: The Essentials for Successful Place Branding (Bill Baker)
Contagious: Why Things Catch On (Jonah Berger)
Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible (Gregory V. Diehl)
The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t (Carmine Gallo)
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit (Joe Pulizzi & Robert Rose)
Pre–Suasion: A Revolutionary Way to Influence and Persuade (Robert Cialdini)
Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (Geoffrey Colon)